 COLDWELL
BANKER EXTENDS BENEFITS OF HOME BUYER TAX CREDIT WITH ‘BUYER
BONUS’ SALES EVENT
Thousands of Sellers to
Offer Credit Up to $8,000 from May 1 Until July 31, 2010
PARSIPPANY, N.J. (April 26,
2010) —
Coldwell Banker Real Estate LLC today announced the launch
of its Buyer Bonus Sales Event, a national promotion intended to
build on the momentum of the soon-to-expire federal homebuyer
tax credit.
In a recent survey of Coldwell Banker Real
Estate professionals, nearly half indicated that they had worked
with home buyers who would have missed out on the home buyer tax
credit in November of last year had it not been extended. In
addition, while 34 percent cite the current tax credit extension
(expiring April 30) as the primary reason their customers are
currently for searching for a home, 28 percent said that they
feel the limitations of this credit will prohibit some buyers
from taking advantage of the credit.
That is why on May 1, 2010, immediately
following the expiration of this government initiative, home
sellers participating in the Coldwell Banker Buyer Bonus Sales
Event will offer a credit of 3 percent (up to $8,000), when part
of an accepted offer, of their home’s purchase price to buyers
who sign a contract before July 31, 2010. There is no deadline
for a closing date.
“The federal government did its part to
encourage millions of Americans to achieve their dream of home
ownership with the help of the home buyer tax credit,” said Jim
Gillespie, president and chief executive officer for Coldwell
Banker Real Estate LLC. “As the credit expires, Coldwell Banker
Real Estate is encouraging buyers who haven’t found a home yet
to continue looking, while bringing a new audience of home
buyers who were unable to qualify for the tax credit into the
market. We are confident that this private sector solution will
represent a significant step toward continued recovery of the
housing market.”
“The Buyer Bonus Sales Event will allow
participating Coldwell Banker home sellers to essentially extend
the benefits of the credit,” said Gillespie. “Without
restrictions such as household income caps, the Coldwell Banker
Buyer Bonus Sales Event allows for greater participation for all
homebuyers. And our sellers have a unique opportunity to allow
their home to stand out from the competition in their
marketplace.”
Participating homes will typically be
identified by Buyer Bonus Sales Event yard sign riders and
tagged as a Buyer Bonus home online at
www.coldwellbanker.com. While searching for a home online,
home buyers can simply check the box labeled “Buyer Bonus Sales
Event” to find participating properties nearby.
All home sellers who take part in the Buyer
Bonus Sales Event will receive broad marketing support from
Coldwell Banker Real Estate LLC, including:
About Coldwell Banker Real Estate
LLC®
Since 1906, the Coldwell Banker® organization (www.coldwellbanker.com)
has been a premier full-service real estate provider. The
Coldwell Banker system has more than 3,300
residential real estate offices and nearly 97,000 sales
associates in 49 countries and territories. The Coldwell
Banker system is a leader in the industry in
residential and commercial real estate, and in niche markets
such as resort, new home and luxury property through its
Coldwell Banker Previews International® division.
Coldwell Banker Real Estate LLC is a subsidiary of Realogy
Corporation, a global provider of real estate and relocation
services. Coldwell Banker® is a registered
trademark licensed to Coldwell Banker Real Estate LLC. Each
office is independently owned and operated.
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Copyright © 2008
Coldwell Banker Tomlinson Associates